Five Two by Food52
Scope of work: Introduce Five Two, Food52’s first ever community-driven line of products, to the world. Celebrate community involvement while emphasizing Food52’s authority in the kitchen and home space. Build equity over time, grow and innovate the voice.
Winner: Digiday’s Best Product Launch Campaign - 2019
My role: Copy Director / Writer & Editor
Credits: Additional Copy - Maggie Slover | CD - Alexis Anthony | Photos - Rocky Luten | Design - Tim McSweeney | Social - Patrick Moynihan
PYT Beauty
Scope of work: Communicate points of difference for an emerging clean beauty brand. Support PYT’s caretaker persona: affectionate, practical, and in-the-know, but also fun and accessible. Flex the narrative across touchpoints, including site, point of sale, and social media.
